15. Despicable Me 2.

Synopsis
 

Link to page
 

Despicable Me 2 is the follow-up to the smash-hit original with all the Minion action you could dream of. Gru (Steve Carell) is continuing to bring up his orphans, something that has brought out a softer side. So when he is recruited by the Anti Villain League to help eliminate a new villain with his insider knowledge of how a villain thinks, he’s all for it, especially as it means he will be let loose on a stash of brilliant new weapons. And with the Minions helping out, what could possibly go wrong? Despicable Me 2 is a visually brilliant return to the madness.

Buy Vue Cinema tickets online for Despicable Me 2 and watch the film trailer above.

 

 

Audience: Kids and children as the film is advertised on the kids AM page. Also young children as the film a U rating.

Purpose: To inform people about the film and give a brief description on what the films about. Also the trailer is to entertain.

Format: The format of the synopsis is a paragraph this giving a brief summary of the film and what its about. The format of the page is bright and there is a picture of the film where you can watch the trailer. This is appealing to people as they can see a insight to the film before buying tickets to watch it.

    

14. McDonalds drink advert.

 

 

Audience: Anyone getting a McDonald's or anyone passing the poster. any ages and gender. mostly young women who will get a drink together in the hotter weather.

Purpose: To advertise the new drinks McDonalds have introduced. Also to persuade them to buy the new drink.

Format: Poster for the drinks, it has a picture of the product on the poster this gives the customer a picture of what they are buying. By the picture of the drink there is also a picture of the fruit the drink contains this shows the healthy aspect of the drink and will be appealing to customers. The background of the poster has ice on it therefore links to the product reminding them of the refreshing drink and also makes the poster look interesting.

 

The poster uses a clever play on words when says 'ice to see you' this will get peoples attention and draw them to buy the drink. The colours used on the poster are quite summer therefore appealing for this time. Also as the drinks are contain ice this will appeal to people in the hotter weather.

 



13. Synopsis for One Direction movie.

Synopsis

One Direction: The Movie 3D is an intimate look into what goes on backstage and onstage on tour with the world’s favourite band. When Zayn, Niall, Liam, Louis and Harry take their Take Me Home tour on the road, you can bet there’s going to be no shortage of stunning stage performances, screaming fans and hilarious backstage moments (balancing towers of teacups on each other!) Follow them as they tour the world, get homesick, perform in the biggest stadiums in the world and, erm, take their shirts off. One Direction: The Movie 3D is not just a film, it’s an event!

Audience:  Teenagers, mostly girls who are 'directioners' fans of the boy band.

Purpose: The purpose of the synopsis is to give people a insight of the film and promote the film in hope that people will purchase tickets.

Format: The synopsis is a paragraph giving a brief description of the film. The website has a trailer of the film and also a still picture, this catching peoples attention and allowing them to see a snippet of the film to interest them so then they will go and see it.

The film is described as 'intimate' this implies that the film shows things about the boy band that people have never seen this is also implies as it says 'follow them'. Also the band are referred to as 'world famous' this intriguing people who don't know that much about the film or band to watch is as suggests it is a band worth knowing about.

How has the gender of the audience influenced the text? The gender of the audience is going to be mostly girls this has influenced the text as it says ' take their shirts off' this is to appeal to the female audience who will enjoy seeing One Direction shirtless. 'Hilarious back stage moments' may also have been influenced by the female audience as they will pay to see all aspects of the boys bands life.

12. Childrens menu.

Audience: Children and parents
Purpose: To entertain children choosing from the menu, to inform people about the menu and the food they offer
Format: Poster, using very bright colours and characters to appeal to young children.

The dishes use interesting language features such as fun names for each dish this making it more interesting and appealing to children eating there. Names such as 'cowboy' this makes the meals more fun to choose. Also various characters are printed on the poster to go with the meals this is also a feature that is attractive for children.

How has the gender of the audience influenced the text? The age group of the menu has a large influence on this text as is aimed at young children there for uses bright colours, characters and interesting names for the dishes. However the gender doesn't particularly have an influence on the text. The name of the dish 'spaceman' however may have an influence form a male gender as mostly boy like spacemen and sci-fi kind of films. Overall the gender has not influenced the text to a large.

11. Cinderella poster.

 



Audience: young children, typically girls, families.
purpose: To inform people about the show and who is the actors in the pantomime
Format: Poster, brightly colours with the characters of the show.

At the bottom of the poster humour is used 'the best ugly sister in 'pantoland' this is amusing for the reader as 'pantoland' doesn't exist however they are promising 'the best ugly sisters'

How has the gender of the audience influenced the text? The gender of the audience is most likely mostly girls and families, therefore the 'Cinderella' is written in pink swirly writing with a star on the 'i' of the word this being girly an therefore appealing to girls. The back ground of the poster is blue and has stars all over its from the Cinderella on the right, this also may be influenced by the female audience as girls will be drawn to it by the Cinderella picture.

How has technology influenced this text? technology has allowed the poster to have so many images and the design of the Cinderella on it. this is key as allows it to stand out and be noticed by young children and people passing by.

10. Krave cereal advert (spoken language)

Advert for Krave cereal

 

 

" Krave, a new breed of cereal unleashed"

 

 

Audience: Children or teenagers, anyone who enjoys cereal, but the chocolate part of the cereal appeals more to children.

 Purpose: To inform people of the cereal, to attract the attention of children to then persuade there parent to buy it.

 Format: Tv advert, quick catchy to stick in people head. Krave character on the advert to attracts children's attention.

The start of the advert makes the cereal sound special as is a 'new breed' also by using the word 'unleashed' is portrays krave as a danger cereal. the krave character featured on the advert is appealing to children as is entertaining and funny. Also the image of the chocolate and the krave character eating all the chocolate explains what inside the krave and also attracts children sweet side. The voice over for the advert is entertaining and different using humour to persade customer to buy the cereal.

How has the gender of the audience influenced the text/ advert? the voice over is male therefore maybe be an influence from a male audience, also the advert portrays the krave character as male as is wearing a chocolate cape this may be the influence of a male audience and boy tends to like capes as link to batman and other characters.

9. Yorkie chocolate bar.

Audience: Men and woman, even though it says 'only for men' its saying to woman you'll want to be a man just to get one
Purpose: To persuade people to buy the chocolate bar. Also to entertain people with the funny concept that only men can eat it.
Format: The chocolate has a unique format as it claims 'ITS NOT FOR GIRLS!' this is written in capitals so stands out on the packed. Also in the word Yorkie there is a picture of a women with a cross through it.

The chocolate bar provides a chunkier alternative the Cadburys slimmed down dairy milk and therefore is typically for men. This is clever in saying that it is 'not for girls' as has got itself well known to women who see it as too absurd and funny to ignore therefore purchasing it. This sexist chocolate bar is too interesting and unique to pass by and therefore attract both genders and all ages. The nestle chocolate bar 'ITS NOT FOR GIRLS' slogan has seized the attention of the public eye and got everyone talking about the 'men's' chocolate bar.

How has technology influenced this text? Technology has allowed the Yorkie to be famous for 'ITS NOT FOR GIRLS' slogan. Its has made it able to be printed on the packaging in bold and capitals, to be very noticeable. Also technology and design has been able to print the no girls road sign replacing the 'O' in the word Yorkie, also supporting its feminist humour.

How has he gender of the audience influenced the text? The gender of the target audience has hugely influenced the text on the packaging. As even thought aimed at anyone the idea that it is just for men has completely influenced the packaging as clearly stating 'ITS NOT FOR GIRLS' this has worked as many men do purchase the chocolate bar however also appeals to women as is so sexist and hilarious. Also the blue packaging has been influenced by the manly audience.

8. Crisp packet.

 

 

Audience: Anyone who like crisps, people who care for the environment as the packet is '100% compostable'.

Purpose: To persuade people to buy these crisps.

Format: The name of the crisps is in large bold letters 'sun chips' so it stands out to people passing and is easy to read. The company want to get the message across that they care for the environment so have written '100% compostable' in white so it stand out on the green background.



The packet uses interesting features when claiming its 'worlds first 100% compostable chip package' using the statistic of 100% will persuade people to buy the product as they will feel good about them selves buying it as is compostable. this is written in white writing to stand out to customers from other chips. Also this compostable factor gives the company a unique selling point so therefore they want to make it known and our proud of it. A picture of the chips is displayed on the bottom of the packet this showing the customer what the product looks like aslo a picture of wheat is displayed suggesting the chips are healthy and made from wheat.

How has technology influenced this text? technology has allowed the packaging of the design to be colourful and attract customers. Also has made it possible for the green banner at the top with the bold writing on.

7. Kids cinema banner and page.

Kids AM cinema page

Audience: Parent who are interested in taking their children to the cinema, kids who are looking on the Internet for films. Children who are quite young as the films are all U and PG so therefore wouldn't interest any older people also as the offer only stand Saturday and Sunday morning.
Purpose: To inform people about this offer you can get for your children. To persuade parents to take there children to watch a film ' from only £1.75
Format: The banner for this page is in bright green. This is colourful for children and also draws attention to the offer it is promoting. The sun over the AM adds a interesting and unique feature to the logo also making it fun. 'Kids AM' is also incorporated cleverly into the sentence ' keep the kids AMUSED'

'AMUSED' is written in capital letter to stand out for the parent interesting them as they will want something to do on the weekends with there children. Also 'FROM ONLY £1.75' is written unable to miss on the right which will be very appealing to parents who want something cheap and entertaining to do on the weekends.

How has technology influenced this text? Technology plays a large factor in allowing this to be successful. The links above the banner allow parents to easily book the tickets for their children. Also down below technology has allowed trailers of the films available to be shown this giving a insight into the film and attracting more customers.

How has the gender of the audience influenced the text? The gender of the audience hasn't influenced this text however the age has influenced the text as is aimed at children the text has been made fun by using as sun in the 'AM'.

6. Boardmasters poster.

 

Audience: People who enjoy music events ages from 16+ of any gender, also people who are fans of the musicians mentioned on the front of the poster. People who surf may also be a target audience as the event is a surf and music festival and the background of the leaflet may get there attention.

Purpose: To inform people of this event upcoming, the people that are performing and the details. Also to persuade people to get tickets for this festival.

Format: 'Boardmasters' is printed in large bold letter this being the first thing people will notice. The background of the poster is waves with a surf board and guitar on the side, this represents the festival and what its about- music and surfing. The main feature on the poster is the acts that will be at the festival. These are the most important things so have to be clear to people. The large acts that are headlining are written in  large letters of different fonts for each band this will be eye catching as will make the band easy recognisable. The poster has many colours so that it will stand out on bill boards and when people pass by will look appealing.

 

On the poster word play is used as at the top it says ' first wave of acts announced' linking the surf part of the festival to announcing the acts.This also implies that there is more acts to come and this is just the start of it, this will intrigue people into wanting to know what other acts and performing and keep them interested.

How has technology influenced this text? technology has allowed each bands logo to be printed on the poster correctly so people will be able to recognise the band.

Had the gender of the audience influenced the text? The poster features a surf board as is also a surf festival this may be influenced by a male audience however female surf too therefore isn't influenced by a gender. The acts lined up for the festival and printed on the poster could have been influenced by a gender as many of the bands and not typical female bands such as boy bands and music appealing to just girls. However again the gender hasn't largely been influenced by a gender as the festival and musicians appeal to anyone.