" Krave, a new breed of cereal unleashed"
Audience: Children or teenagers, anyone who enjoys cereal, but the chocolate part of the cereal appeals more to children.
Purpose: To inform people of the cereal, to attract the attention of children to then persuade there parent to buy it.
Format: Tv advert, quick catchy to stick in people head. Krave character on the advert to attracts children's attention.
The start of the advert makes the cereal sound special as is a 'new breed' also by using the word 'unleashed' is portrays krave as a danger cereal. the krave character featured on the advert is appealing to children as is entertaining and funny. Also the image of the chocolate and the krave character eating all the chocolate explains what inside the krave and also attracts children sweet side. The voice over for the advert is entertaining and different using humour to persade customer to buy the cereal.
How has the gender of the audience influenced the text/ advert? the voice over is male therefore maybe be an influence from a male audience, also the advert portrays the krave character as male as is wearing a chocolate cape this may be the influence of a male audience and boy tends to like capes as link to batman and other characters.
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