Audience: Anyone getting a McDonald's or anyone passing the poster. any ages and gender. mostly young women who will get a drink together in the hotter weather.
Purpose: To advertise the new drinks McDonalds have introduced. Also to persuade them to buy the new drink.
Format: Poster for the drinks, it has a picture of the product on the poster this gives the customer a picture of what they are buying. By the picture of the drink there is also a picture of the fruit the drink contains this shows the healthy aspect of the drink and will be appealing to customers. The background of the poster has ice on it therefore links to the product reminding them of the refreshing drink and also makes the poster look interesting.
The poster uses a clever play on words when says 'ice to see you' this will get peoples attention and draw them to buy the drink. The colours used on the poster are quite summer therefore appealing for this time. Also as the drinks are contain ice this will appeal to people in the hotter weather.
No comments:
Post a Comment