Audience: Anyone who like crisps, people who care for the environment as the packet is '100% compostable'.
Purpose: To persuade people to buy these crisps.
Format: The name of the crisps is in large bold letters 'sun chips' so it stands out to people passing and is easy to read. The company want to get the message across that they care for the environment so have written '100% compostable' in white so it stand out on the green background.
The packet uses interesting features when claiming its 'worlds first 100% compostable chip package' using the statistic of 100% will persuade people to buy the product as they will feel good about them selves buying it as is compostable. this is written in white writing to stand out to customers from other chips. Also this compostable factor gives the company a unique selling point so therefore they want to make it known and our proud of it. A picture of the chips is displayed on the bottom of the packet this showing the customer what the product looks like aslo a picture of wheat is displayed suggesting the chips are healthy and made from wheat.
How has technology influenced this text? technology has allowed the packaging of the design to be colourful and attract customers. Also has made it possible for the green banner at the top with the bold writing on.
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