Audience: Men and woman, even though it says 'only for men' its saying to woman you'll want to be a man just to get one
Purpose: To persuade people to buy the chocolate bar. Also to entertain people with the funny concept that only men can eat it.
Format: The chocolate has a unique format as it claims 'ITS NOT FOR GIRLS!' this is written in capitals so stands out on the packed. Also in the word Yorkie there is a picture of a women with a cross through it.
The chocolate bar provides a chunkier alternative the Cadburys slimmed down dairy milk and therefore is typically for men. This is clever in saying that it is 'not for girls' as has got itself well known to women who see it as too absurd and funny to ignore therefore purchasing it. This sexist chocolate bar is too interesting and unique to pass by and therefore attract both genders and all ages. The nestle chocolate bar 'ITS NOT FOR GIRLS' slogan has seized the attention of the public eye and got everyone talking about the 'men's' chocolate bar.
How has technology influenced this text? Technology has allowed the Yorkie to be famous for 'ITS NOT FOR GIRLS' slogan. Its has made it able to be printed on the packaging in bold and capitals, to be very noticeable. Also technology and design has been able to print the no girls road sign replacing the 'O' in the word Yorkie, also supporting its feminist humour.
How has he gender of the audience influenced the text? The gender of the target audience has hugely influenced the text on the packaging. As even thought aimed at anyone the idea that it is just for men has completely influenced the packaging as clearly stating 'ITS NOT FOR GIRLS' this has worked as many men do purchase the chocolate bar however also appeals to women as is so sexist and hilarious. Also the blue packaging has been influenced by the manly audience.
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