Audience: Parent who are interested in taking their children to the cinema, kids who are looking on the Internet for films. Children who are quite young as the films are all U and PG so therefore wouldn't interest any older people also as the offer only stand Saturday and Sunday morning.
Purpose: To inform people about this offer you can get for your children. To persuade parents to take there children to watch a film ' from only £1.75
Format: The banner for this page is in bright green. This is colourful for children and also draws attention to the offer it is promoting. The sun over the AM adds a interesting and unique feature to the logo also making it fun. 'Kids AM' is also incorporated cleverly into the sentence ' keep the kids AMUSED'
'AMUSED' is written in capital letter to stand out for the parent interesting them as they will want something to do on the weekends with there children. Also 'FROM ONLY £1.75' is written unable to miss on the right which will be very appealing to parents who want something cheap and entertaining to do on the weekends.
How has technology influenced this text? Technology plays a large factor in allowing this to be successful. The links above the banner allow parents to easily book the tickets for their children. Also down below technology has allowed trailers of the films available to be shown this giving a insight into the film and attracting more customers.
How has the gender of the audience influenced the text? The gender of the audience hasn't influenced this text however the age has influenced the text as is aimed at children the text has been made fun by using as sun in the 'AM'.
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